Your reputation is your business. You sell your reputation. This is because once your reputation is tinted, even if you have a great product or provide superb service, it will be difficult to do business until your online reputation is fixed. This is particularly true specially when consumers are increasingly searching for the reputation of the business before they buy. Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online.
One negative online review can have a tremendous consequence for your business. And with competition tighter than ever, businesses are seeing that Online Reputation Management is now a necessity, not a choice.
Online reputation monitoring enables you to know exactly what is being said about your business online. This will enable you to address the issue before it is too late in tainting your business reputation.
What is Online Reputation Management?
Your online reputation is important. With the ever-increasing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target audience purchasing decision. This is why it is crucial to monitor your online reputation and take a plan of action to counter any negative review and proactively act to correct the problem, produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.
Get an online Reputation Management consultation now to protect your business and to NOT allow detractors to slow you down!
What We Do in ORM Services
Reviews – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
SM Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
Social Media Boosting – Imagine Social Media profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.
We are Smart Biz Solutions (SBS). SBS is a smart digital marketing company that serves small and medium businesses in Philadelphia, PA area. Our services include website design, local marketing services, SEO, mobile marketing, video marketing, reputation management, brand optimization, PPC marketing, and social media marketing. Our services are very affordable and below prices of our competition. Contact us today and find out what SBS can do for you and your business. The consultation is free. Email, Text or Call us today!