What is the secret to reaching Google page #1 without doing SEO? What service enables you to retarget your website visitors to come back to you?
What is PPC?
Pay Per Click (PPC) advertising is a form of digital marketing in which your ads are displayed in front of users when they search for the keywords you target. PPC marketing is the fastest way of attracting potential customers. Remarketing or Retargeting is having the ability to display your promotion to your website visitors after they have left the website.
Why Do You Need PPC?
Again PPC is the fastest ways to attract your potential customers to your website. Businesses need PPC marketing as it is the most targeted way of marketing. When you use PPC ads, you are offering your products or services to those who have shown interest in the product or service you are provide. The keywords you choose are the means you target your potential customers or clients.
Remarketing or retargeting is even more precise as the visitors were on your website already but they did not take the offer for whatever reason. Using retargeting, you are 'reminding' them to come back to your website and complete the transaction. Retargeting lets your banner ads “follow” your prospects even after they leave your website.
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Advantages of PPC Marketing
PPC Marketing is an efficient way of promotion. You only pay for clicks. With traditional advertising, you do 'blind' marketing to a wide audience. Hence, you are not able to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads.
With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the same display network. You get free impressions or exposure which enhances your brand’s exposure. You pay only when they click on the ad. If the visitors do not convert to customers, you still follow them via retargeting. Remarketing also enables you to target existing customers to continue doing business with you.
We are Smart Biz Solutions (SBS). SBS is a smart digital marketing company that serves small and medium businesses in Philadelphia, PA area. Our services include website design, local marketing services, SEO, mobile marketing, video marketing, reputation management, brand optimization, PPC marketing, and social media marketing. Our services are very affordable and below prices of our competition. Contact us today and find out what SBS can do for you and your business. The consultation is free. Email, Text or Call us today!