Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a crucial first step before going any farther. You need to know where you stand in the online space before venturing into web presence building.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customize your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO, PPC, social media optimization — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “checkup” for your website annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm updates. Google continuously tweak their algorithms to provide users with search engine results of ever improving quality and relevance.
We are Smart Biz Solutions (SBS). SBS is a smart digital marketing company that serves small and medium businesses in Philadelphia, PA area. Our services include website design, local marketing services, SEO, mobile marketing, video marketing, reputation management, brand optimization, PPC marketing, and social media marketing. Our services are very affordable and below prices of our competition. Contact us today and find out what SBS can do for you and your business. The consultation is free. Email, Text or Call us today!